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Cass Polzin
Cass Polzin

275 Followers

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Published in Echo Me Forward

·Feb 9, 2021

The Dangers of Shiny Object Syndrome as an Entrepreneur

As an entrepreneur, it’s easy to get excited about all the opportunities in front of you. If you have a hard time finishing a project because you’re constantly distracted by new ideas, you may suffer from Shiny Object Syndrome (SOS). What is Shiny Object Syndrome? Shiny Object Syndrome is a term used to describe a…

Entrepreneur

3 min read

The Dangers of Shiny Object Syndrome as an Entrepreneur
The Dangers of Shiny Object Syndrome as an Entrepreneur
Entrepreneur

3 min read


Published in Echo Me Forward

·Dec 16, 2020

An Entrepreneur’s Guide to Cost-Effective Marketing

As an entrepreneur, you have many decisions to make. How you spend your time and money at your company’s inception will impact the fate of your company in the future. Marketing is an area where you have tough choices to make. Spend hundreds of dollars on ads or invest a…

Marketing Strategies

4 min read

The Entrepreneurs’ Guide to Cost-Effective Marketing
The Entrepreneurs’ Guide to Cost-Effective Marketing
Marketing Strategies

4 min read


Sep 26, 2020

Email Marketing as a Retention Tool for Finacial Advisors

Digital marketing isn’t just about selling to new clients. It can also be an extremely powerful tool for retaining clients. In order to maintain a positive client relationship, it’s important to stay top-of-mind for your clients without pestering them. Today, people get bombarded with emails, as they send and receive…

Marketing Strategies

3 min read

Email Marketing as a Retention Tool for Finacial Advisors
Email Marketing as a Retention Tool for Finacial Advisors
Marketing Strategies

3 min read


Sep 25, 2020

How to Pivot Your Restaurant for Success During COVID-19

Regulations are changing by the minute as a global pandemic continues to unfurl in the middle of an election year. Relying mainly on dine-in customers is not an option right now. In order to stay above water, your restaurant must pivot. Thankfully, you’re not alone. We’ve compiled 5 best practices…

Restaurant

3 min read

How to Pivot Your Restaurant for Success During COVID-19
How to Pivot Your Restaurant for Success During COVID-19
Restaurant

3 min read


Sep 23, 2020

How to Turn Lost Operating Revenue into a Marketing Opportunity

It can be incredibly challenging to know how much stock to buy from week to week, with regulations changing constantly. But especially right now, most restaurants can’t afford to throw out half of their shipments. This leaves restaurant owners with a few questions: How can restaurants better anticipate traffic? How…

Restaurant Marketing

3 min read

How to Turn Lost Operating Revenue into a Marketing Opportunity
How to Turn Lost Operating Revenue into a Marketing Opportunity
Restaurant Marketing

3 min read


Jul 14, 2020

How to Generate Website Traffic on a $0 Budget

As a startup or small business, your resources are incredibly valuable. Whether it’s your time, your employees’ time, or hard dollars, the way you invest each of these is critical. As a result, it’s incredibly difficult to justify large marketing expenses without a proven track record of success. Thankfully, there’s…

Marketing

4 min read

How to Generate Website Traffic on a $0 Budget
How to Generate Website Traffic on a $0 Budget
Marketing

4 min read


Apr 27, 2020

To Gate or Not to Gate: One Rule for Deciding

Five years ago, inbound marketing was all about gated content. Gated meaning that you placed a valuable offer for download behind a form, requiring a work email address. Recently, the necessity of gating your most valuable content has come into question. As pillar pages have gained traction as a powerful…

Marketing

5 min read

To Gate or Not to Gate: One Rule for Deciding
To Gate or Not to Gate: One Rule for Deciding
Marketing

5 min read


Apr 20, 2020

How to Close More Deals with Account-Based Marketing

Are you tired of bland, blanket marketing messaging? If you are, your audience likely is too. Instead of sending watered-down emails out to a large list, account-based marketing could be your key to closing more deals. Account-based marketing (ABM) is a highly effective, hyper-targeted strategy for reaching out to prospects…

Marketing

3 min read

How to Close More Deals with Account-Based Marketing
How to Close More Deals with Account-Based Marketing
Marketing

3 min read


Mar 5, 2020

What’s the difference between SaaS, PaaS, and IaaS?

Technology has evolved rapidly in recent decades. Dipping computer and server hardware prices led to the introduction and adoption of modern cloud computing. …

Technology

7 min read

What’s the difference between SaaS, PaaS, and IaaS?
What’s the difference between SaaS, PaaS, and IaaS?
Technology

7 min read


Published in The Startup

·Dec 8, 2019

What’s the Buyers’ Journey?

Inbound marketing centers around the concept that buyers want to consume information on their own and progress down the sales funnel. The buyers’ journey defines the adventure a customer goes on from first identifying a problem, all the way to making a purchase decision to solve their problem. Depending on…

Marketing

4 min read

What’s the Buyers’ Journey?
What’s the Buyers’ Journey?
Marketing

4 min read

Cass Polzin

Cass Polzin

275 Followers

Gen Z Marketer Passionate About Communities

Following
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    John Zeratsky

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