Your (Updated) Guide to Social Media

Everything You Need to Know About Using Social Media to Market Your Business, in Honor of Social Media Day

Social Media in 2010

Back in 2010, US Presidential Candidate John McCain blessed us with this tweet.

Social Media in 2017

In 2017, we’ve gotten to the point where not having social media is ground breaking. If you don’t have a Facebook profile, Airbnb won’t think you’re a real person. If you don’t have an Instagram, how will your recent Tinder match stalk you before your date? Why would you get hired at your next position if you don’t have a LinkedIn profile that’s up to date with recommendations from colleagues?

Social Media Best Practices

Today, just existing on social media isn’t enough. You should show up and participate — but in the right ways.

Facebook Best Practices

No matter your business, you should be on Facebook — there’s no avoiding it anymore. There are nearly 2 billion monthly active users (MAU are defined by users logging in to Facebook at least once in a month’s time).

Twitter Best Practices

Twitter has 313 million monthly active users, and it is the platform with one of the lowest barriers. Each tweet can only be 140 characters, which makes shorter messages necessary.


Ahh, the professional Facebook. The only social media you’re supposed to be on during work hours.


The number one social media network… For Google employees.


My personal favorite, Instagram, is THE photo sharing site. Instead of an emphasis being on the word content, Instagram is about pictures, with captions taking a back seat.


The DIY haven. Pinterest is great for photographers, event planners, and apparel companies. Pinterest is NOT for business to business (B2B) companies.


Medium is the best blogging platform I have found. People go to Medium specifically to find blogs and Medium promotes you to their users. Additionally, it’s just as easy for people to visit it as it would be for them to visit your website. But, my favorite part about Medium is it automatically does all SEO best practices for you.


I’m not going to tell you that you need a website, because if you don’t know that, I cannot help you and you might need to fire your marketing team and find a new one.

Keeping Up with Changes

Change is inevitable. Pay attention to changes and current happenings and look for opportunities to take advantage of. Don’t get too attached to anything and be flexible with your techniques so as to best keep up with changes.



Gen Z Marketer Passionate About Communities

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