Why is Corporate Social Responsibility Such a Big Deal in 2019?

Corporate social responsibility is incredibly important. Organizations are finding new ways to incorporate social responsibility into their company culture.

What is corporate social responsibility?

Engaging in corporate social responsibility (CSR) means that an organization is driving the enhancement of society or the environment instead of contributing negatively. CSR aims to ensure businesses conduct themselves in a way that is ethical.

CSR is a broad concept that can take many forms: philanthropy, volunteer efforts, donations, etc.

“Corporate responsibility is simply a way for companies to take responsibility for the social and environmental impacts of their business operations,” said Jen Boynton, vice president of member engagement at 3BL Media.

Benefits to Organizations

A focus on social responsibility can lead to many benefits for organizations and their employees.

• Brand differentiation. Organizations like Toms and Bombas utilize social responsibility as a marketing tool. When customers purchase a product, these organizations also donate one to groups in need. Not only is it responsible, it’s effective: 55% of customers are willing to…