guide to gated marketing content

To Gate or Not to Gate: One Rule for Deciding

Five years ago, inbound marketing was all about gated content. Gated meaning that you placed a valuable offer for download behind a form, requiring a work email address. Recently, the necessity of gating your most valuable content has come into question.

As pillar pages have gained traction as a powerful SEO tool, ungated content is on the rise. By having your most valuable content…