It’s nearly 2018.
Over one billion people use Facebook each month.
Millions use Twitter, Instagram, LinkedIn, and Tumblr.
Curiously, many businesses still fail to invest even minimal effort in setting up and maintaining a social media presence.
No matter the goal of individual marketing campaigns, at the very least, each needs one thing to succeed: impressions. In the classic way of marketing, impressions are expensive. Billboards, mailer campaigns, and advertising all cost a lot money.
With that in mind, it can be very difficult to get a marketing budget approved- anyone who has tried to negotiate with a CFO will tell you this.
Today, social media marketing enables you to reach people for little to no monetary investment. Pages and accounts are free and as you grow your audience, you get more exposure.
While people used to go to the Yellow Pages and call whoever showed up first (you can thank this trend for all the driving schools called “ABC Driving”) that just isn’t…
