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I Have a Marketing Budget for the First Time: Now What?
Finally getting a marketing budget can be exciting but intimidating at the same time. It can be tempting to immediately spend it on huge website redesign or a Facebook ad campaign, but it’s important to approach your new opportunity with a plan.
Start at the basics. Work with an agency or freelancer to assess your logo. Does it explain your company? Build a foundation that stands up in the marketplace. Figure out what colors you should use. What are your fonts? Identify all the pieces of your brand so you can move forward with them.
Internally, build a cohesive brand feel and brand culture. Your logo & your name are secondary to your culture and values. This will help you hire, fire, and find the right clients.
The next big thing to invest in is content. The market has proven time and time again if you don’t have photography and videos for your brand, you’re going to blend in with everyone else. In the digital field, our goal is just to catch our audience’s attention long enough to get them to stop scrolling and look at our post.
Content goes hand in hand with your brand architecture. Start by investing in foundational content for your website: explainer videos, page copy, and product photography. You want your bases covered as far as “We know who you are.” and “We know…
