How to Pivot Your Restaurant for Success During COVID-19

Cass Polzin
3 min readSep 25, 2020

Regulations are changing by the minute as a global pandemic continues to unfurl in the middle of an election year. Relying mainly on dine-in customers is not an option right now. In order to stay above water, your restaurant must pivot.

Thankfully, you’re not alone. We’ve compiled 5 best practices for effectively pivoting your restaurant during COVID-19.

Listen to your customers.

The only way to ensure you’re meeting market demands is by understanding what your customers actually want. For example, if your customer base still doesn’t feel comfortable going out, you should worry about opening for dine-in service. Instead, double-down on your delivery and curbside pick up options.

Keep a pulse on how locals feel about the pandemic. Watch your order numbers closely for what your customers are craving. If you’re not sure, poll them on social media!

Pay attention to local happenings.

Be aware of upcoming federal, state, and municipal decisions that may impact your ability to do business. Anticipating new regulations will help you adjust rapidly in order to continue operating without hiccups.

Stay agile.

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