How to Generate Website Traffic on a $0 Budget
As a startup or small business, your resources are incredibly valuable. Whether it’s your time, your employees’ time, or hard dollars, the way you invest each of these is critical. As a result, it’s incredibly difficult to justify large marketing expenses without a proven track record of success.
Thankfully, there’s plenty that small businesses can do with little-to-no monetary investment at all. This article will explore the top 4 strategies you can begin implementing at no cost to drive traffic to your website.
Get social on platforms your audience is active on.
Social media is a great free platform for generating website traffic. With millions of users ready to give you attention, social media is like the modern billboard, but way cheaper.
In order to be successful on social media, your efforts should be strategic. Start by building buyer personas to determine who your target audience is and where they spend their time. Focus on creating content only for the platforms your audience actually utilizes.
In addition to where, good social strategy also takes into consideration what you’re posting. Depending on the platform, you’ll want to post 3–12+ times each week. In your schedule should be a responsible mix of the following 4…
