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How to Create Pillar Pages That Generate Quality Leads
In 2020, it’s vital to utilize marketing strategies that play into top trends. Two significant trends to consider are (1) the enormous shift to text-voice search and its impact on SEO and (2) the increased need to prioritize education above all else.
Pillar pages are a powerful tool that can do wonders for your website’s SEO while providing valuable educational content to your audience. When implemented correctly, these can help you generate quality new leads and nurture them through the funnel.
What’s a pillar page?
Pillar pages are ungated, all-encompassing guides that educate around a single topic. Typically, they exist as pages on your site and are listed in the main navigation bar.
Envision your content strategy, supported by main topics, under which you have many pieces of related content. The main topics are your pillars. You should aim for each of your blogs to fall under a pillar topic. These can then be used to cross-promote each other on corresponding pages.
Why should I create pillar pages?
You already have so many tools in your content strategy, why do you need this one? Consumers are shifting their mindset and today, 75% of tech buyers are less likely to consider a vendor that…
