Finding Your Marketing Unicorn, Without Pushing Operations to a Breaking Point

A Story of the Starbucks’ Unicorn Frappuccino and Sunny Co Clothing’s Instagram Promo

[CREDIT]

Starbucks

Background

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A Magical Opportunity

The Not-So-Magical Downsides

The Follow Up

What We Can Learn

Sunny Co Clothing

Background

The Promotion

Worse Than Sand in Your Trousers

What We Can Learn

Finding Your Own Marketing Unicorn

About Leeward Business Advisors

Gen Z Marketer Passionate About Communities

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