Exactly How to Market Your Restaurant or Bar

Restaurants have been around forever. Word of mouth would keep your regulars and a sign out front might help you attract some new customers, but you didn’t need to actively participate in outreach. Things changed when websites became common place, then with Yelp and Foursquare you had to start monitoring what people were saying about your restaurant. Marketing has evolved and in order to continue to keep your regulars — and bring in new customers — you have to keep up with the times.

Review Sites

While Foursquare has all but died out, Yelp is still active and is a great place to see what people are saying about your business. Google and Facebook reviews are faster, free, and directly tied to your online identity. Not necessarily marketing, but still related to branding, you should ensure you’re monitoring reviews and responding when applicable.

Search Engines

Google My Business is a very important tool to use. It can take a little bit to set up and you’ll have to confirm your address and contact information, but it ensures the correct information shows up when someone Googles you. Update this with your address, phone number, and hours so it is easy for people to find. This also ties directly to your reviews.