Email Marketing as a Retention Tool for Financial Advisors

Digital marketing isn’t just about selling to new clients. It can also be an extremely powerful tool for retaining clients. In order to maintain a positive client relationship, it’s important to stay top-of-mind for your clients without pestering them.

Today, people get bombarded with emails, as they send and receive hundreds every day. You don’t want to add to the growing list of spam emails in their inbox. Instead, you need to cut through the clutter and deliver true value to your current, past, and potential clients.

How often should advisors email their clients?

Your email frequency will depend on market activity but should average out to about two emails per quarter or about eight emails all year. Any more often and you start to become a nuisance. Any less often and your contacts will begin to forget you exist.

At the bare minimum, financial advisors should send out one email per quarter. In a rare event with lots of market activity and updates, you might email more frequently. However, advisors should avoid emailing more than twice in one month.

When should advisors email clients?

The beginning of a new quarter is a perfect opportunity to send your contacts an…