This year, we saw stories soar across platforms, even as Snapchat is on the decline. Inbound marketing continues to perform, demonstrative of the new way consumers are shopping. What’s in store for business to business marketing in 2019?
1.Videos on LinkedIn
Videos have taken over all our feeds, last but certainly not least being the LinkedIn newsfeed. People are taking to LinkedIn to open up and share more raw stories and learnings with their connections. This brings a new human element to LinkedIn that it has lacked in the past.
This is an especially big deal as personal branding continues on the rise. While videos are popping up on LinkedIn business pages, they’re all over the place on profiles. (You can watch my first LinkedIn video here)
Ready to dive in? Make a video chatting about what you learned in 2018 or some of your goals for 2019. Don’t forget captions!
2. One on One Engagement
Facebook Messenger bots have grown exponentially this year and as artificial intelligence capabilities grow, so do our expectations of one on one engagement. This is a great way to answer small customer support requests and help qualify potential leads.
There are many different tools to get started with. Explore ways to integrate this into your strategy…
