Everyone approaches the new year as a time for starting fresh. We often have big aspirations for what we’ll accomplish in the new year, often near the point of entirely reinventing ourselves. …

The season around Valentine’s Day is all about relationships with others, often romantic. However, the most important relationship you should prioritize this year is with yourself. Creating art can be a powerful way to reconnect with yourself, love yourself despite your flaws, and work through challenging emotions. Why Be Your Own Valentine? Everywhere you look…

As an entrepreneur, it’s easy to get excited about all the opportunities in front of you. If you have a hard time finishing a project because you’re constantly distracted by new ideas, you may suffer from Shiny Object Syndrome (SOS). What is Shiny Object Syndrome? Shiny Object Syndrome is a term used to describe a…

As an entrepreneur, you have many decisions to make. How you spend your time and money at your company’s inception will impact the fate of your company in the future. Marketing is an area where you have tough choices to make. Spend hundreds of dollars on ads or invest a…

Digital marketing isn’t just about selling to new clients. It can also be an extremely powerful tool for retaining clients. In order to maintain a positive client relationship, it’s important to stay top-of-mind for your clients without pestering them. Today, people get bombarded with emails, as they send and receive…

Regulations are changing by the minute as a global pandemic continues to unfurl in the middle of an election year. Relying mainly on dine-in customers is not an option right now. In order to stay above water, your restaurant must pivot. Thankfully, you’re not alone. We’ve compiled 5 best practices…

It can be incredibly challenging to know how much stock to buy from week to week, with regulations changing constantly. But especially right now, most restaurants can’t afford to throw out half of their shipments. This leaves restaurant owners with a few questions: How can restaurants better anticipate traffic? How…

As a startup or small business, your resources are incredibly valuable. Whether it’s your time, your employees’ time, or hard dollars, the way you invest each of these is critical. As a result, it’s incredibly difficult to justify large marketing expenses without a proven track record of success. Thankfully, there’s…

Five years ago, inbound marketing was all about gated content. Gated meaning that you placed a valuable offer for download behind a form, requiring a work email address. Recently, the necessity of gating your most valuable content has come into question. As pillar pages have gained traction as a powerful…