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Photo by Daria Nepriakhina on Unsplash

As an entrepreneur, it’s easy to get excited about all the opportunities in front of you. If you have a hard time finishing a project because you’re constantly distracted by new ideas, you may suffer from Shiny Object Syndrome (SOS).

What is Shiny Object Syndrome?

Shiny Object Syndrome is a term used to describe a phase entrepreneurs and business owners go through, where they are easily distracted by the next big idea. Typically, these individuals struggle to finish the projects they start, often abandoning progress in favor of a new idea.

This is often common in first-time entrepreneurs. Especially after spending time in a desk…


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Photo by Canva Studio

As an entrepreneur, you have many decisions to make. How you spend your time and money at your company’s inception will impact the fate of your company in the future.

Marketing is an area where you have tough choices to make.

  • Spend hundreds of dollars on ads or invest a few months of time and energy to grow an organic following?
  • Develop consistent, high-quality content, or just publish whatever you can, whenever you can?

This article will explore cost-effective growth strategies, their benefits, and drawbacks, as well as, paid alternatives.

Use Social Media Efficiently

If you consistently create great social media content, you will…


Digital marketing isn’t just about selling to new clients. It can also be an extremely powerful tool for retaining clients. In order to maintain a positive client relationship, it’s important to stay top-of-mind for your clients without pestering them.

Today, people get bombarded with emails, as they send and receive hundreds every day. You don’t want to add to the growing list of spam emails in their inbox. Instead, you need to cut through the clutter and deliver true value to your current, past, and potential clients.

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How often should advisors email their clients?

Your email frequency will depend on market activity but should average out to…


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Regulations are changing by the minute as a global pandemic continues to unfurl in the middle of an election year. Relying mainly on dine-in customers is not an option right now. In order to stay above water, your restaurant must pivot.

Thankfully, you’re not alone. We’ve compiled 5 best practices for effectively pivoting your restaurant during COVID-19.

Listen to your customers.

The only way to ensure you’re meeting market demands is by understanding what your customers actually want. For example, if your customer base still doesn’t feel comfortable going out, you should worry about opening for dine-in service. …


It can be incredibly challenging to know how much stock to buy from week to week, with regulations changing constantly. But especially right now, most restaurants can’t afford to throw out half of their shipments.

This leaves restaurant owners with a few questions: How can restaurants better anticipate traffic? How can restaurants monetize excess inventory? This resource will explore strategies for doing both.

Drive more customers.

While you likely won’t see the same traffic you did before the pandemic, you can make up some of the difference by increasing your marketing efforts. …


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Photo by Conor Sexton on Unsplash

As a startup or small business, your resources are incredibly valuable. Whether it’s your time, your employees’ time, or hard dollars, the way you invest each of these is critical. As a result, it’s incredibly difficult to justify large marketing expenses without a proven track record of success.

Thankfully, there’s plenty that small businesses can do with little-to-no monetary investment at all. This article will explore the top 4 strategies you can begin implementing at no cost to drive traffic to your website.

Get social on platforms your audience is active on.

Social media is a great free platform for generating website traffic. With millions of users ready to…


guide to gated marketing content
guide to gated marketing content

Five years ago, inbound marketing was all about gated content. Gated meaning that you placed a valuable offer for download behind a form, requiring a work email address. Recently, the necessity of gating your most valuable content has come into question.

As pillar pages have gained traction as a powerful SEO tool, ungated content is on the rise. By having your most valuable content freely available for readers, you’re able to build trust up-front. …


account-based marketing strategies
account-based marketing strategies

Are you tired of bland, blanket marketing messaging? If you are, your audience likely is too. Instead of sending watered-down emails out to a large list, account-based marketing could be your key to closing more deals.

Account-based marketing (ABM) is a highly effective, hyper-targeted strategy for reaching out to prospects. While you should always tailor your messaging based on the persona and funnel stage you’re sending to, ABM takes it a step further by focusing on specific accounts and contacts.

I’m going to explore how you can get started using ABM strategies to improve your close rate.

Know your audience.

Personas and the…


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Technology has evolved rapidly in recent decades. Dipping computer and server hardware prices led to the introduction and adoption of modern cloud computing. Models such as software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) have emerged largely as a result of the desire to harness the computing power of a grid (a network of servers).

Such intertwined technologies are often confused. This article will explore the idiosyncrasies, benefits, and drawbacks of SaaS, PaaS, and IaaS models.

Software as a Service | SaaS

Software as a service is a software licensing and delivering model that has gained significant traction…


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Inbound marketing centers around the concept that buyers want to consume information on their own and progress down the sales funnel. The buyers’ journey defines the adventure a customer goes on from first identifying a problem, all the way to making a purchase decision to solve their problem.

Depending on your business, your audience might spend more time in one stage or another. If you’re a business-to-consumer company, there’s a good chance your buyers’ journey will be far shorter than a business-to-business company. However, the journey can be divided into three main stages: Awareness, Consideration, and Decision.

Explore the below…

Cass Polzin

Gen Z Marketer Passionate About Communities

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