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5 Things Your 2018 Social Media Marketing Strategy NEEDS
2017 was all about video and the rise of live streaming. Influencer marketing soared. We saw the effects of “fake news” and Trump’s attack on the media. We also saw how the internet worked together to protest the loss of Net Neutrality.
What should you focus on for 2018?
- Paying for ads on Facebook. With Facebook’s everchanging algorithm, it’s harder than ever to get organic reach on Facebook.
Use Facebook’s Dynamic Creative feature for ads to find what works best for you. Like A/B testing on crack, it rotates photos used, button text, and copy to find the most successful combination to put in front of the right demographic at the right time.
Learn more about using Facebook Ads
2. Using LinkedIn. LinkedIn has made a slow, but steady climb to 500 million users over the past 14 years.
LinkedIn has introduced a surplus of features since it launched in 2003, which has helped it pivot toward a content-first platform that helps to amplify the voices of influencers. Merging their Pulse app made way for users to write articles and have them appear directly in the newsfeed. In August 2017, LinkedIn announced the introduction of video and thus far video has been performing extremely well (as in getting shared…
