Engagement tends to be the best way to measure the success of your digital content. Let’s understand how you can drive engagement online to ensure success.
1.)Post CTA’s
Ask your audience questions relevant to your brand- or not. Either way, people enjoy sharing their opinion. Most platforms give you the ability to build polls into your posts, but you can also ask a question and encourage your audience to answer in the comments, giving them the opportunity to further discuss their answer & engage with other members of your audience.
Try to start conversations with the comments posted so they feel heard and are given additional opportunities to interact.
2.)Livestream
Talk about internal happenings at your company for the day- maybe you’re going out to meet with a customer or going to a local event. You can also host a webinar and teach your audience something relevant to your industry, which is also a good opportunity to position yourself as a thought leader. If you’re going to or hosting an event, livestreaming is a great way to provide access to people who wouldn’t normally be able to attend.
Livestreaming opens a window to your business and lets your audience feel like they’re a part of your happenings.
